In your blog post, discuss the types of commercials used by the advertisers on these programs with respect to factors such as creative style, objectives, length and format. Give specific examples. Do the commercials appear to differ from those found on the major networks? If so, in what ways? Be specific.
Channel: TLC
The types of commercials that TLC uses are family based commercials (Woman calling her mother to tell her about the sex of her baby with the animals coming off the wallpaper to listen)
Zales commercials (advertising the jewelry for weddings or for birthdays)
The length of the commercials were 1-2 minutes and the format is based upon what types of shows are aired on the channel. Other commercials consisted of advertising for themselves on upcomming shows as well. The Zales commercial was aired later on on MTV, but the advertisement was not wedding related at all.
Another advertisement that is aired on almost all channels is the iPhone 5s. On the local channels they would just show the new image of the phone and how "sleek" it is as compared to the Discovery channel, they went into more depth of the product.
The way the commercials are shown differently, goes to show that each channel is targeting an entirely different audience based upon what shows are on that channel.
