Chapter 16

Consumer-Oriented Sales Promotional Items:

Effective:  Toppers pull tabs

These are effective because you get money off of your next order of pizza, or have an opportunity to win a free order.  People are going to order pizza from there regardless of the promotion the are running.  This was just an added bonus.  

Ineffective:  Wal-Mart Roll Back prices.  This has made customers "deal prone" or promotion dependent on the good or service their are offering.

Trade-Oriented Sales Promotional Items:

Effective:  Pumps Perks (Wednesdays is double points days) so they push certain items, and when those items are purchased, you get more points.  This is effective because it draws people in and they still get an incentive to purchase.

Ineffective:

Direct Mail Piece Opinion

These pieces were well done.  For me personally, they were too small.  I normally would have missed this in the rest of my mail and it would have gone directly into the garbage.  Yes, this piece caught my attention.  It is direct, to the point and I know what it is for.  It is personalized with images of the candidate on the piece showing "emotion" if you will. 

Learning Plan #6- Outdoor Advertising (Billboard)

Outdoor advertising has become a greater source for marketing based upon many factors.  Billboards are a precise way for marketers to get their message across.  They are able to target a specific location based off of laditude and longitude.  The technology used for outdoor advertising is interesting.  They can monitor the traffic that sees it.  Also, there are now digital billboards available which are able to rotate ads.  When it comes to a direct mail piece, or brochures, there isn't something quite as exquisite as that.  The mail pieces get sent out to 1,000's of people, and maybe 5% keep them- the rest are thrown away.  With billboards, you can't just crumple it up and throw it away, it is typically eye catching and are a quick glance at keeping information. 

I will be back to post my examples later.

Megahn