Outdoor advertising has become a greater source for marketing based upon many factors. Billboards are a precise way for marketers to get their message across. They are able to target a specific location based off of laditude and longitude. The technology used for outdoor advertising is interesting. They can monitor the traffic that sees it. Also, there are now digital billboards available which are able to rotate ads. When it comes to a direct mail piece, or brochures, there isn't something quite as exquisite as that. The mail pieces get sent out to 1,000's of people, and maybe 5% keep them- the rest are thrown away. With billboards, you can't just crumple it up and throw it away, it is typically eye catching and are a quick glance at keeping information.
I will be back to post my examples later.
Megahn
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