Chapter 16

Consumer-Oriented Sales Promotional Items:

Effective:  Toppers pull tabs

These are effective because you get money off of your next order of pizza, or have an opportunity to win a free order.  People are going to order pizza from there regardless of the promotion the are running.  This was just an added bonus.  

Ineffective:  Wal-Mart Roll Back prices.  This has made customers "deal prone" or promotion dependent on the good or service their are offering.

Trade-Oriented Sales Promotional Items:

Effective:  Pumps Perks (Wednesdays is double points days) so they push certain items, and when those items are purchased, you get more points.  This is effective because it draws people in and they still get an incentive to purchase.

Ineffective: